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Nice to meet you, I’m Mona Farzami

ENFJ-T 😎

As a Product Designer, I specialize in creating innovative and data-informed solutions that drive measurable results. By leveraging a strategic blend of UX methodologies, I align business objectives with user needs, reframing challenges into opportunities. My approach ensures the delivery of thoughtful and value-driven designs that enhance usability and create meaningful digital experiences.

With a foundation in Urban Studies and Human Geography and a Master’s in UX Design, I bring a systems-thinking perspective to digital problem-solving. Beyond my experience in B2B and insurtech, I’m deeply interested in how AI can reshape user interaction and open new design possibilities.

I thrive in both independent and collaborative settings, always aiming to deliver solutions that balance innovation, usability and business impact.

Outside of design, I enjoy: running, perfumes, thriller movies, pilates, hosting, cooking and anything pickled.

Experience

BrokerLink
UX/UI Designer II
2021-2025

MF Design
Product Designer
2018-2021

University of Toronto
UX Designer
2019-2020

University of Toronto
UX Researcher
2018-2019

Alstom Construction
Graphic Designer
2018

Skills

Product strategy
UX & UI Design
Prototyping & Wireframing
Design System
Conversion Optimization
Information Architecture
UX Research & Insights
User Testing & Evaluation
Accessibility(WCAG)
Cross-Functional Leadership
Data-Informed Decision Making

Tools

Figma / FigJam
Adobe CC
Framer / Webflow
Sketch / Axure RP
Jira / Miro
Mouseflow / Crazy Egg
Google Analytics
HTML / CSS
ChatGPT / AI tools
V0 / Cursor

Education

University of Toronto
Master of Information (MI)
User Experience Design
2019-2021

University of Toronto
Bachelor of Arts (BA)
Urban Studies
2015-2019

My other passions include…

Travelling ✈️